How to Use Chatbots for Conversational Marketing

For example, Sephora achieved millions of app visits, shade try-ons, and increased traffic. And Luxury Escapes simplified luxury travel bookings, generating substantial revenue. Improve customer service and boost financial results with AI-enabled systems. If you’ve ever considered creating a chatbot for your company’s website, but weren’t sure… Chatbots can help with product launches in a variety of ways from advertising, pitching, recommending, selling, and ultimately – purchasing.

There are several chatbot marketing tools on the market these days that can walk you through creating a rule-based or AI chatbot, depending on the complexity of your needs and desires. In addition to choosing the right chatbot marketing tool, we’ll be covering seven other chatbot marketing tips to help you level up your chatbot marketing strategy. Kaysun Corporation is a QEM (quality in electronic manufacturing) provider for custom molding, scientific molding and engineering solutions. They use conversational AI chatbots built for B2B marketing to offer immediate responses to potential clients and returning customers. As you move forward with your plans, it is important to focus on your goals and create a unique experience for your customers.

What content should I include in my chatbot?

The integration of these technologies into various aspects of marketing and customer engagement strategies will be paramount for staying competitive and relevant in the fast-paced digital economy. But it’s important to consider that chatbots can generate an amazing return on your investment. They can encourage sales, generate leads, and provide the kind of customer service that makes customers want to come back to your business.

In this case, too, someone may want to speak with a customer service representative immediately to get their return processed. So, when you build your Facebook Messenger bots or any marketing bots for that matter, let people know how they can get in touch with a human. And with our Conversation Cloud platform, you can deliver a unified experience across your marketing, sales, and customer teams to ensure your pipeline turns into revenue. With AI chatbots, you can have more flexible conversations at scale with minimal intervention from your marketing and sales teams. Similar to Domino’s, Sephora lets users take a variety of actions without having to leave the chat. The bots answer basic customer service questions like order tracking and product availability, but each platform leverages its own unique features to offer a more personalized shopping experience.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Chatbots act as virtual assistants, making it easier for clients to access information and services. That’s why 80% of companies are looking for ways to use chatbots in their services. Monitor how to use chatbot for marketing your engagement reports to understand what is and isn’t working. Instead of trying to get a reaction out of every visitor, adjust your chatbot’s behavior to target the leads who will engage.

For instance, if you’re a grocery store chain, don’t just bombard customers with weekly discounts or loyalty points. You can use conversational marketing bots to also schedule and send out seasonal recipes, tips for healthy living, or even local community news. The idea is to enhance the consumer’s life, not just your bottom line.

This seamless journey not only saves time but also significantly improves the customer experience. Imagine, 80% of companies are now harnessing the power of conversational tools like chatbots to engage with their current clients and prospects. It’s clear this isn’t just a fleeting trend – it’s a fundamental shift in how businesses connect with their audience. So, for many businesses, a lead generation bot is the first stepping stone into the world of conversational marketing. It’s a particularly ideal tool for a client-based business whose leads are to be followed up by a salesperson. Serving as the lead content strategist, Snigdha helps the customer service teams to leverage the right technology along with AI to deliver exceptional and memorable customer experiences.

Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer? ” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies. You can use the visual builder to drag and drop elements into the right places and customize all the actions to your needs. There are many templates you can use to build task-specific bots for customer support, lead generation, and others.

Channels

The welcome message is incredibly important to engage users and get them to respond to your bot. The best opening messages are those that are compelling, set expectations and ask questions. Giving your chatbot a personality humanizes the experience and aligns the chatbot with your brand identity. To let customers know they are talking to a bot, many brands also choose to give their bot a name. This gives them the opportunity to be transparent with customers while fostering a friendly tone.

Today’s chatbots reply with text, yes, and also with audio, video, images, GIFs, you name it. When the lead is hot, a chatbot can send a notification to encourage the client to place an order or recommend some items they might be interested in. Chatbots for marketing can help you segment traffic and advertise your products to the right audience.

Chatbots vs conversational AI

These reviews can be written directly on your website or linked to a review-based website whose information you use on your page. If the chatbot is hosted on Facebook Messenger, Facebook automatically knows the user’s name, eliminating the need to ask before interacting. However, if the chatbot is hosted independently on your website, each visit to the page is “new” and wipes the chatbot’s memory of any previous interaction with said customer.

So give your chatbot a distinctly robotic name (we call ours Driftbot). Visitors can then select their preferred way to learn more about Lessonly (either a 15-minute call or a free trial) and then follows up with just a few qualifying questions. With information from those conversations, you can continue to engage registrants leading up to the event. And because your chatbot can identify registrants who are returning to your website, you can remind them of the upcoming event and build up hype to encourage attendance. They can answer questions, educate visitors on pertinent details, and help visitors register for the event instantly — all in one conversation. Here are some of our favorite examples of really good chatbot marketing that you can draw on for inspiration.

Give your bot a voice … and a warm welcome message

To help you manage your social media more efficiently, consider these tools designed to save time and boost your productivity. Secondly, the Team Plan might be more suitable if your requirements are more substantial. It is offered at $142 per month for an annual subscription or $169 if you prefer to pay monthly. This plan expands your chat capacity to 5,000 monthly chats and allows managing up to five active bots.

• If you want to know how to use chatbots, start by creating conversation trees.
• The chatbot can market through custom audience segments to hit customers who are most likely to convert.
• It’s real-time, it’s hyper-personalized, and it cuts through the noise.
• If a customer dislikes a newly-launched product, the chatbot can ask follow-up questions and log the data for the sake of improving future product releases.

And this way, the human beings on your team are free to do more complex and engaging work. One of the best ways to improve sales is to improve your response time. In our current age of instant communication, people expect faster response times. We’ll explain everything you need to know about chatbots for business, from what they are to how they can help your bottom line. Plus, we’ll give you tips on the dos and don’ts of common business best practices with chatbots and a few recommendations of which chatbots to use. Look at engagement rates, conversion rates, and customer satisfaction scores.